BEST SELLERS

Inspired by US street culture, curated for real style. From iconic NBA and football jerseys to independent-brand long sleeves, zip hoodies, flare jeans and clean joggers — every piece is selected for its look, quality, and vibe. Trend-driven, independent, and accessible. This is where US style meets Europe.

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Winter collection

ABOUT US

UrbanVarsity, the store where American style and varsity attitude meet. We select iconic and trendy US clothing: NBA jerseys, baseball jerseys, caps, and pieces inspired by the biggest American leagues. Our mission: to give you the perfect American look, one that makes you confident, stylish, and ready to represent street & sportswear culture 🇺🇸🔥! Thank you for trusting UrbanVarsity.

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